{"id":100,"date":"2026-04-23T18:55:39","date_gmt":"2026-04-23T18:55:39","guid":{"rendered":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/?page_id=100"},"modified":"2026-04-23T19:26:10","modified_gmt":"2026-04-23T19:26:10","slug":"fxbg-food-bank-campaign","status":"publish","type":"page","link":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/?page_id=100","title":{"rendered":"FXBG Food Bank Campaign"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"720\" src=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Fill-Plates-Fill-Hearts.png\" alt=\"\" class=\"wp-image-101 size-full\" srcset=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Fill-Plates-Fill-Hearts.png 576w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Fill-Plates-Fill-Hearts-240x300.png 240w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">For this semester long project, I worked alongside a small team to multimedia content for the Fredericksburg Regional Food Bank. Based on conversations with staff at the Food Bank, we focused our promotional strategy on two main goals: 1) Driving small donations, particularly after the dip in giving following the Holiday season, and 2) To promote volunteer opportunities, particularly to younger individuals who might not be aware of the Food Bank. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below are the final products of our two main campaigns, along with some background information regarding our messaging and design process. <\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-separator alignfull stk-block-separator stk--no-padding stk-block stk-79107f2\" data-block-id=\"79107f2\"><div class=\"stk-block-separator__inner\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path class=\"wave-1_svg__st2\" d=\"M1341.4 48.9c-182.4 0-254.2 80.4-429.4 80.4-117.8 0-209.7-67.5-393.5-67.5-142.2 0-212.6 38.8-324.6 38.8S-10 64.7-10 64.7V210h1620V102c-110.6-40.2-181-53.1-268.6-53.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading alignwide\">Social Media Campaign<\/h3>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-ef5e3a0\" data-block-id=\"ef5e3a0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ef5e3a0-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e3a3789\" data-v=\"4\" data-block-id=\"e3a3789\"><style>@media screen and (min-width: 768px){.stk-e3a3789 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e3a3789-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e3a3789-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b68ef86\" data-block-id=\"b68ef86\"><p class=\"stk-block-text__text\">As a group, we created nine posts with five infographics and four photo-based posts that all focused on bringing awareness for monetary donations, why, and how to donate.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The images shown here were three I produced in Photoshop. We relied primarily on photos taken from the Food Bank&#8217;s archives as well as Feeding America&#8217;s selection of photos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For our color scheme, we also used the established 3 color palette from Feeding America, along with two fonts (Gotham Black for the header, Seguo UI for the body text) that closely matched their aesthetic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For our calls to action, we wanted to drive folks to donation portals on the FredFood website, and emphasize the impact that their donation \u2014no matter what size \u2014 could make. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3d6172b\" data-v=\"4\" data-block-id=\"3d6172b\"><style>@media screen and (min-width: 768px){.stk-3d6172b {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3d6172b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3d6172b-inner-blocks\">\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a05266f\" data-slides-to-show=\"\" data-block-id=\"a05266f\"><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-a05266f-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-04a756b\" data-v=\"4\" data-block-id=\"04a756b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-04a756b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-04a756b-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/give-a-little-help-a-lot-1024x576.png\" alt=\"\" class=\"wp-image-106\" srcset=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/give-a-little-help-a-lot-1024x576.png 1024w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/give-a-little-help-a-lot-300x169.png 300w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/give-a-little-help-a-lot-768x432.png 768w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/give-a-little-help-a-lot-1536x864.png 1536w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/give-a-little-help-a-lot-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u201cWant to make a difference in your community? Here\u2019s how you can help! \ud83e\uded1\ud83e\udd6c To make an online donation and help fight hunger, visit: \ud83d\udc49 https:\/\/fredfood.org\/donate Or Contact us At: 3 \ud83d\udc49 info@fredfood.org \ud83d\udc49 Tel: (540)-371-7666 #Donate #FredericksburgRegionalFoodB ank.\u201d<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-99bef2f\" data-v=\"4\" data-block-id=\"99bef2f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-99bef2f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-99bef2f-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Post-3-Donate-NOQR-PNG-1024x768.png\" alt=\"\" class=\"wp-image-103\" style=\"aspect-ratio:1.3333500050015004;width:660px;height:auto\" srcset=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Post-3-Donate-NOQR-PNG-1024x768.png 1024w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Post-3-Donate-NOQR-PNG-300x225.png 300w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Post-3-Donate-NOQR-PNG-768x576.png 768w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Post-3-Donate-NOQR-PNG-1536x1152.png 1536w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/Post-3-Donate-NOQR-PNG.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u201cWe love and are grateful for David West of Dominion Raceway in Spotsylvania, Virginia who donated to help us achieve our goals! \ud83e\udd66\ud83c\udf53 Online donations can be made right here on our website. Just follow the link below. \ud83d\udc49 https:\/\/fredfood.org\/WaysTo-Give Or Contact us At: \ud83d\udc49 info@fredfood.org \ud83d\udc49 Tel: (540)-371-7666 #Giveback #Donate\u201d<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4031057\" data-v=\"4\" data-block-id=\"4031057\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4031057-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4031057-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/OneDollarOneCityQR.1x1.Flier_-1024x1024.jpg\" alt=\"\" class=\"wp-image-107\" style=\"width:437px;height:auto\" srcset=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/OneDollarOneCityQR.1x1.Flier_-1024x1024.jpg 1024w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/OneDollarOneCityQR.1x1.Flier_-300x300.jpg 300w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/OneDollarOneCityQR.1x1.Flier_-150x150.jpg 150w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/OneDollarOneCityQR.1x1.Flier_-768x768.jpg 768w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2026\/04\/OneDollarOneCityQR.1x1.Flier_.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u201cDid you know? If every Fredericksburg resident donated 4 just $1, we could all provide 57,293 nutritional meals together. Your small donation can have a great impact! Just follow the link below: \ud83d\udc49 https:\/\/fredfood.org\/donate Or Contact us At: \ud83d\udc49 info@fredfood.org \ud83d\udc49 Tel: (540)-371-7666 #OneDollarOneCity #Giveback #Donate\u201d<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-separator alignfull stk-block-separator stk--no-padding stk-block stk-590c147\" data-block-id=\"590c147\"><div class=\"stk-block-separator__inner\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path class=\"wave-1_svg__st2\" d=\"M1341.4 48.9c-182.4 0-254.2 80.4-429.4 80.4-117.8 0-209.7-67.5-393.5-67.5-142.2 0-212.6 38.8-324.6 38.8S-10 64.7-10 64.7V210h1620V102c-110.6-40.2-181-53.1-268.6-53.1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-583cc70\" id=\"video-campaign\" data-block-id=\"583cc70\"><h2 class=\"stk-block-heading__text\">Video Campaign<\/h2><\/div>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FXBG Regional Food Bank | Giving Back, Giving More\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lieEG8nPJow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cd55715\" data-block-id=\"cd55715\"><p class=\"stk-block-text__text\">For our video campaign, we wanted to showcase the volunteer experience at the Food Bank, especially by showing the variety of roles and the community connection that came with volunteering. We filmed over the course of 2 weeks on-site at the Food Bank, shooting 5 interviews with Food Bank staff and volunteers as well as roughly 2 hours of B-roll. We then edited these down into 3 separate 1-2 minute pieces to be release on YouTube and other platforms. <\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For this semester long project, I worked alongside a small team to multimedia content for the Fredericksburg Regional Food Bank. Based on conversations with staff at the Food Bank, we focused our promotional strategy on two main goals: 1) Driving small donations, particularly after the dip in giving following the Holiday season, and 2) To [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-100","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100"}],"version-history":[{"count":4,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages\/100\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages\/100\/revisions\/113"}],"wp:attachment":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}