{"id":38,"date":"2025-04-21T13:11:46","date_gmt":"2025-04-21T13:11:46","guid":{"rendered":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/?page_id=38"},"modified":"2026-04-23T18:42:46","modified_gmt":"2026-04-23T18:42:46","slug":"friends-of-the-rappahannock-social-media-campaign","status":"publish","type":"page","link":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/?page_id=38","title":{"rendered":"Friends of the Rappahannock Social MultiMedia Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Over the Spring 2024 semester, we worked with local non-profit Friends of the Rappahannock to help promote their core message of restoration, education, and advocacy. Following our conversations with staff at the organization, we sought to produce infographics, picture posts, and videos aimed at educating those in and out of the Rappahannock community about the river and how they can help to restore it.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-247f1d3\" data-block-id=\"247f1d3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-247f1d3-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-72863a9\" data-v=\"4\" data-block-id=\"72863a9\"><style>.stk-72863a9-inner-blocks{justify-content:center !important;}.stk-72863a9-container{display:flex !important;}@media screen and (min-width: 768px){.stk-72863a9 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-72863a9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-72863a9-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-aee67aa\" id=\"social-media-campaign\" data-block-id=\"aee67aa\"><h2 class=\"stk-block-heading__text\">Social Media Campaign<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0b45988\" data-block-id=\"0b45988\"><p class=\"stk-block-text__text\">The primary goal for our social media campaign was to increase information dissemination and outreach for fundraising programs. A large focus of our social media campaign followed FOR\u2019s request to produce media content for Give Local Piedmont, a fundraising competition in early May. Our campaign also\u00a0sought\u00a0to\u00a0evaluate\u00a0the story and voices of those the Rappahannock\u00a0affects. <\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Key to our messaging were three main pillars: restoration, education, and advocacy. Each post our 6 total posts followed\u00a0one\u00a0these pillars. Through infographics, picture posts, and videos we looked to educate those in and out of the Rappahannock community about the river and how they can\u00a0help to\u00a0restore it.\u00a0 <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-770451c\" data-v=\"4\" data-block-id=\"770451c\"><style>@media screen and (min-width: 768px){.stk-770451c {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-770451c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-770451c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b3c4269\" data-block-id=\"b3c4269\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b3c4269-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ea99bd9\" data-v=\"4\" data-block-id=\"ea99bd9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ea99bd9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ea99bd9-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-6f9a700 is-style-default\" data-v=\"2\" data-block-id=\"6f9a700\"><style>.stk-6f9a700 .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-6f9a700 .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-6f9a700 .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-6f9a700-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-39\" src=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-scaled.png\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-scaled.png 2560w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-300x300.png 300w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-1024x1024.png 1024w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-150x150.png 150w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-768x768.png 768w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Lend-a-Hand-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk-6f9a700-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-54b7c30\" id=\"more-than-a-river\" data-block-id=\"54b7c30\"><h3 class=\"stk-block-heading__text\">More Than a River<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6e17f7\" data-block-id=\"b6e17f7\"><p class=\"stk-block-text__text\"><strong>Caption<\/strong>: To highlight the dates when FOR holds tree planting workshop events. The importance of this is to\u00a0get\u00a0those interested in volunteering an opportunity to get out and spend a day planting\u00a0trees. Another importance of this post to help promote how planting trees helps protects the Rappahannock river and watershed\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f1087b9\" data-block-id=\"f1087b9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-link stk-block stk-6120474\" data-block-id=\"6120474\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk-button__inner-text\">Button Text<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-996288c\" data-v=\"4\" data-block-id=\"996288c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-996288c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-996288c-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-d8be62e is-style-default\" data-v=\"2\" data-block-id=\"d8be62e\"><style>.stk-d8be62e .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-d8be62e .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-d8be62e .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-d8be62e-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-40\" src=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Make-a-splash-scaled.png\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Make-a-splash-scaled.png 2560w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Make-a-splash-300x300.png 300w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Make-a-splash-1024x1024.png 1024w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Make-a-splash-150x150.png 150w, https:\/\/vidprodportfolio.umwdomainsdemo.com\/wp-content\/uploads\/2025\/04\/Make-a-splash-768x768.png 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk-d8be62e-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b3838db\" id=\"make-a-splash\" data-block-id=\"b3838db\"><h3 class=\"stk-block-heading__text\">Make a Splash<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-916b26b\" data-block-id=\"916b26b\"><p class=\"stk-block-text__text\">Caption: the goal of the oral story post is to help promote the oral story videos that are featured on the website.\u00a0The message of this post would be to show what the Rappahannock River personally means to the Piedmont community.\u00a0Another message would be to show that\u00a0it&#8217;s\u00a0more than a river and that it\u00a0actually means\u00a0something to the community.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-91da908\" data-block-id=\"91da908\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-link stk-block stk-d1aec5e\" data-block-id=\"d1aec5e\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk-button__inner-text\">Button Text<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-378a2d0\" data-block-id=\"378a2d0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-378a2d0-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2bcdfd5 stk-block-background\" data-v=\"4\" data-block-id=\"2bcdfd5\"><style>.stk-2bcdfd5 {padding-top:64px !important;padding-bottom:64px !important;}@media screen and (min-width: 768px){.stk-2bcdfd5 {flex:var(--stk-flex-grow, 1) 1 calc(33.333% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2bcdfd5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2bcdfd5-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cbc54c0\" id=\"video-campaign\" data-block-id=\"cbc54c0\"><h2 class=\"stk-block-heading__text\">Video Campaign<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f9da901\" data-block-id=\"f9da901\"><p class=\"stk-block-text__text\">This powerful short film explores how the Rappahannock River connects the ecology and communities of the Rappahannock region. Learn through the perspective of Brent Huntsinger, the advocacy and coastal programs director of Friends of the Rappahannock. Huntsinger shares his lifelong persona connection and the urgency of getting more people to volunteer today.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-713e970 stk-block-background stk--has-background-overlay\" data-v=\"4\" data-block-id=\"713e970\"><style>.stk-713e970 {background-image:url(https:\/\/storage.googleapis.com\/stackable-plugin-assets\/library-v3\/section-wireframes-call-to-action-3\/d7a363e397fc.png) !important;}@media screen and (min-width: 768px){.stk-713e970 {flex:var(--stk-flex-grow, 1) 1 calc(66.667% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-713e970-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-713e970-inner-blocks\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"More Than A River: Friends of the Rappahannock\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lk1JPnoLdL8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the Spring 2024 semester, we worked with local non-profit Friends of the Rappahannock to help promote their core message of restoration, education, and advocacy. Following our conversations with staff at the organization, we sought to produce infographics, picture posts, and videos aimed at educating those in and out of the Rappahannock community about the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38"}],"version-history":[{"count":10,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=\/wp\/v2\/pages\/38\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/vidprodportfolio.umwdomainsdemo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}